New technologies are more and more used in presidential campaigns. It was the case in France in 2007 campaign. And, it is the case in USA. We can take the example of Obama Campaign.
First, we have to remember the facts. Obama has been using the internet extensively in his campaign. Recently he has used SMS messages to make announcements. His goal was to send SMS to his active members. In theses SMS messages, he told them his choice about his vice-president. The problem was that newspapers had broadcast the news before he sent these messages. www.cellular-news.com/story/24462.php
Indeed, the first critic I can do is that in this case it was a failure because the news was broadcast before his messages. If we analyze more the situation, we can notice that using new technologies in presidential campaign is a big communication strategy. As a matter of fact, it’s a means to create proximity with active members and electors. Remember: “proximity” was really the reference word in French campaign in 2007. “Be near you electors” was a kind of ideology, a means to think about electors worries.
Moreover, it’s also the case with Internet. It’s a means to be near electors. First it permits creating forums. It gives the illusion that people can be active in the campaign thanks to participation. It is what we call “transparency strategy”. It means we use new technologies to give the impression that we are near known-people, to give the impression that we can be active, to give the impression that all is simple, all is true…
Finally, I think that using new technologies are really a good means to create relationships with electors. It’s a good strategy because we can really give the impression that we are near people’s worries. It’s the symbol of “participative democracy”. It’s a new ideology in our societies.
Yet, even if we can consider that as an illusion, we cannot imagine a presidential campaign without internet websites. It’s a means to be credible.
First, we have to remember the facts. Obama has been using the internet extensively in his campaign. Recently he has used SMS messages to make announcements. His goal was to send SMS to his active members. In theses SMS messages, he told them his choice about his vice-president. The problem was that newspapers had broadcast the news before he sent these messages. www.cellular-news.com/story/24462.php
Indeed, the first critic I can do is that in this case it was a failure because the news was broadcast before his messages. If we analyze more the situation, we can notice that using new technologies in presidential campaign is a big communication strategy. As a matter of fact, it’s a means to create proximity with active members and electors. Remember: “proximity” was really the reference word in French campaign in 2007. “Be near you electors” was a kind of ideology, a means to think about electors worries.
Moreover, it’s also the case with Internet. It’s a means to be near electors. First it permits creating forums. It gives the illusion that people can be active in the campaign thanks to participation. It is what we call “transparency strategy”. It means we use new technologies to give the impression that we are near known-people, to give the impression that we can be active, to give the impression that all is simple, all is true…
Finally, I think that using new technologies are really a good means to create relationships with electors. It’s a good strategy because we can really give the impression that we are near people’s worries. It’s the symbol of “participative democracy”. It’s a new ideology in our societies.
Yet, even if we can consider that as an illusion, we cannot imagine a presidential campaign without internet websites. It’s a means to be credible.
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